Now that you have everything ready, it’s time to advertise your business. But before you think about TV or radio advertising, consider integrating vehicle wrap advertising in your marketing arsenal. It is expected that within the next few years, the vehicle wrap trend will explode and all businesses will be relying on it as a cost-effective marketing method.
It’s a proven fact that vehicle wraps work in the advertising world. They make your business stand out and they effectively communicate your company’s message at a very affordable cost.
Stephen Freitas, spokesperson for the OAAA or Outdoor Advertising Association of America, said that wrapped vehicles “provide the opportunity for direct customer contact through coupon distribution, sampling and other promotional tactics” and “place messages in front of consumers”.
Let us now compare the power of vehicle wraps vs. the power of other advertising medium. A vehicle advertising firm, Driving Revenues, conducted a research on how far $20,000 can take you when it comes to advertising. Here are the figures:
- 20,000 direct mail clients with one post card mailer sent to each client
- One month of billboard advertising, which can garner 700,000 impressions
- 10 to 12 30-second radio advertisements, which can attract 900,000 listeners
- Value Pak for 100,000 addresses, which offers a reach of 600,000
You think this is fair? Well, not until you find out that a vehicle wrap won’t even cost you $20,000 and it can garner 8.4 million impressions within one year and costs only $2,000 to $10,000! How amazing is that?
Vehicle wraps provide powerful a powerful advertising solution for small businesses, medium businesses and even large corporations. It is vital to integrate brand strategies at every point of public contact. Vehicle wraps work closely with you to be able to get your advertising message across and reveal the identity of your business with a competitive edge.
One advantage of a vehicle wrap is that it does not have continuous costs, so once the graphics are in place, you will have nothing else to pay for unless you are renting out the vehicle space. Unlike advertising in the yellow pages that costs up to $15,000 a year, for instance, vehicle wraps are more targeted. Unlike in the yellow pages, your competitors won’t be right where your business is that you actually have to wait for a prospect to pick you as a provider.
With vehicle wraps, you are no longer limited to simple logos and lettering. You can now include imagery, product shots, full logos and colorful designs that will help you get your message across. When you have your vehicle wrapped, you take advertising to the next level. It helps you reach potential customers and clients with that first impression.
We understand that in order to succeed, you need to stand out from a sea of competitors. Now is the time to consider integrating vehicle wrap advertising in your marketing plan. Take full advantage of outdoor advertising by having your vehicle wrapped. Just think about the number of people on the road and the amount of time you spend driving or riding your vehicle. While you grab lunch or make a delivery, your vehicle will always be working for you!